Perhaps a new App is not the answer…

By Rhona Murray Hi Steve, I’d planned to buy a new iPhone tomorrow – my first upgrade since buying the very first version on the first day of its release – but I’m hesitant without knowing Apple’s position on sourcing the minerals in its products. Are you currently making any effort to source conflict-free minerals? … Continue reading

Certification: A Core Issue

By Rhona Murray The mineral journey between mine and mobile phone may be traceable in succinct steps but can include up to fifteen companies along the way. Implementing a certification mechanism, as was attempted by the Kimberly Process for diamonds, requires high levels of collaboration between companies, industries, regional governments, international partner governments, civil society, … Continue reading

The New iPhone 4 CF: Just an ideal?

By Rhona Murray In November 2010, Apple was attacked by the Yes Men, an activist NGO specialising in high publicity pranks against corporations believed to be operating unethically. The Yes Men constructed an identical Apple website and launched the iPhone 4 CF. The iPhone 4 CF was advertised as ‘conflict-free’, identical to the current iPhone but … Continue reading

Conflict Minerals and Rape in the Congo

Just in the fiscal 2011 first quarter, apple sold 16.24 million iPhones, recording 86 percent unit growth since the first quarter of the previous year.  Added on to the total of 73.5 million at the fourth fiscal quarter of 2010, the grand total amounts to nearly 90 million iPhones sold since its launch.  Consumers can … Continue reading

The Other Side of Apple: iPhone Consumers

By Rhona Murray Apple ranks as a middle tier company in terms of its progress towards eradicating conflict minerals from the supply chain of Apple products. With a brand value of $29.5 billion, why is this still not a priority? And what do Apple consumers think of this? Or are they also complicit on this front? We … Continue reading