Perhaps a new App is not the answer…

By Rhona Murray Hi Steve, I’d planned to buy a new iPhone tomorrow – my first upgrade since buying the very first version on the first day of its release – but I’m hesitant without knowing Apple’s position on sourcing the minerals in its products. Are you currently making any effort to source conflict-free minerals? … Continue reading

The New iPhone 4 CF: Just an ideal?

By Rhona Murray In November 2010, Apple was attacked by the Yes Men, an activist NGO specialising in high publicity pranks against corporations believed to be operating unethically. The Yes Men constructed an identical Apple website and launched the iPhone 4 CF. The iPhone 4 CF was advertised as ‘conflict-free’, identical to the current iPhone but … Continue reading

The Other Side of Apple: iPhone Consumers

By Rhona Murray Apple ranks as a middle tier company in terms of its progress towards eradicating conflict minerals from the supply chain of Apple products. With a brand value of $29.5 billion, why is this still not a priority? And what do Apple consumers think of this? Or are they also complicit on this front? We … Continue reading

What Apple and its official recycler say, or not say

1. Apple’s view:  According to Apple, the recycling of iPhone 3 and iPhone 4 only takes up 1% of greenhouse gas emissions during an iPhone’s lifetime. To give customers incentives, a 10% discount is given if an iPhone is brought to the store for recycling. Customers can also have their iPhone recycled by a contractor … Continue reading

A few bad Apples or rotten to the core?

These problems of e-waste and toxic chemicals are not limited to Apple. Many potentially hazardous materials have important uses and are only dangerous if handled improperly. Apple is does not have the cleanest record, although nor is it the worst offender. Apple is placed 9 out of 18 according to Greenpeace. Apple has made significant … Continue reading

Green Apple?

By 2010 70% of the first generation iPhones sold where no longer in use, instead they had become “e-waste”. In total E-waste now makes up around 5% of all waste, roughly the same volume as plastic bags, however electronics contain some of the most difficult and dangerous materials to dispose of. Apple products are the … Continue reading